REQUIREMENTS FOR THE MAJOR:
MARKETING


1.  Functional Area (18-24 credits)

(a)  Required Courses (9 credits)

Mktg 330 - Buyer Behavior
Mktg 342 - Marketing Research
Mktg 450W - Marketing Management Policies and Programs

(b)  Marketing Applications (9-15 credits)

Mktg 220 - Personal Selling
Mktg 310 - Public Relations in Business
Mktg 327 - Retailing
Mktg 422 - Advertising and Sales Promotion Management
Mktg 424 - Marketing Research Projects
Mktg 426 - Business Marketing
Mktg 428 - Sales Management
Mktg 435 - Marketing and Society
Mktg 437 - Advanced Retailing and Merchandise Management
Mktg 440 - Services Marketing
Mktg 445/I B 445 - Global Marketing

                        
2.  Supporting Area (6-12 credits) of 300 or 400 level courses
        from department list
        (At least 3 credits must be at the 400 level)

Courses outside of the College of Business approved by faculty
adviser.




* Note:   The Marketing Department publishes a detailed
Curriculum Guide for Marketing Majors.  All of its contents
have been approved by the department faculty.  You may
obtain a copy of this guide from the department directly or an
Undergraduate Programs Academic Adviser.