Career Opportunities Graduates of the Marketing major typically are employed as sales representatives by manufacturers and wholesalers. Other graduates find employment in advertising and marketing research organizations, or various government agencies. Retailing organizations seek marketing graduates to place in their training programs with advancement to positions such as buyer or department manager. Some graduates are able to secure positions with consulting firms. A bachelor's degree is usually all that is required to enter the field, although many companies add training programs for recent graduates. A master's degree can be useful for advancement to higher level positions.