Strategic Plan and Report Components

I. Mission Statement
Ą   1-2 pages
Ą   Mission statement itself is one paragraph, expressed in present tense: 
"[Media Organization] is ...."
Ą	Explain why this is a workable mission statement, accurately reflecting the 
organization's history, current situation, current environment.

II. SWOT Analysis	
Ą	Show original brainstorming list
Ą	Show final list of 5 factors each 
Ą	Discuss why key factors are important; how they affect mgt. decisions
Ą	7-10 pages
Ą	along with goals, a key element in report and presentation

III. Customer Needs Analysis
Ą   Identify key customers, what they expect from media organization
Ą	Describe current relationship of each key customer with media 
organization (satisfied; not satisfied; has many other options, etc.)
Ą	Conclusions you would draw about customer service, competition
Ą	3-4 pages

IV. Goals and Performance Indicators
Ą	Essentially, what the organization must do to thrive
Ą	Up to five goals, each with 3-4 performance indicators (measurable ways 
to determine if the goal is met)
Ą	Discuss why each goal is essential
Ą	5 pages, one per goal/performance indicator, plus discussion pages (1-2)

V. Vision Statement
Ą	One page, with 1 paragraph for the statement itself
Ą	Describes the organization you want to become; expressed in future 
tense: "[Media organization] will..."
Ą	Should have some "blue sky," or "stretch-goal" elements to it
Ą	Describe how you came to the this vision, and why it reflects a reasonable 
goal for your organization.

VI. Team Observations
Ą	In report and in presentation, a recounting of what you learned/observed 
during the process (what was difficult, what was easy; interest/personality 
clashes; how you determined work assignments, etc.)
Ą	1 page