Television and Radio Administration Learning to manage media companies in a changing environment. Going beyond Broadcasting... ¥ Two developments are transforming traditional broadcasting: ¥ Compression of signals ¥ Digitization of audio, video The Result is Convergence ¥ When technologies, information and entertainment come together in new ways ¥ resulting in new information and entertainment forms, new businesses and financial opportunities. Computing... Television... Telephony. . . Convergence means ¥ WeÕre in communications, not just broadcasting ¥ ÒDeliveryÓ is just a way of getting there ¥ Concentrate on the content and the consumer Course Objectives ¥ To learn media management principles and critical issues for a turbulent communications environment. ¥ Follows 387; goes beyond its emphasis on departments, functions Course Objectives ¥ Explore trends in communications which affect management decisions ¥ Develop key management skills for success, with emphasis on communications business ¥ So you wonÕt be surprised when you get there... Assignments ¥ Presentation and Report #1 Ð Strategic Plan ¥ Presentation and Report #2 Ð Briefing paper on key trend or issue Your Instructor ¥ Sixteen years in broadcasting (production and management) ¥ Masters in Journalism ¥ Significant international experience ¥ Has taught Comm. 383, 180, 487 Course Techniques ¥ Professional-level, real-world approach ¥ Practical exercises, guest speakers ¥ Readings (no text) ¥ Team work and public presentations Tools for Learning ¥ E-mail communication with instructor ¥ All instructorÕs presentation notes available on line ¥ Use the Internet and World Wide Web as research and communications tools ¥ Subscribe to College of Communications list-serv Grading and Attendance ¥ Show up, Work in Teams, Contribute ¥ Attendance expected ¥ Late assignments earn an "F" Evaluation ¥ Course evaluation: at mid-term and at conclusion For next time: ¥ Thursday, January 11th--Telecommunications Environment ¥ Readings: ¥ Subscribe or read NYT, B&C ¥ Get on-line Words for the Day ¥ Be curious about everything. You never know when something you learn will be of value in your work... or in your life.